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The Founders

Jimmy Vee & Travis Miller are the nation’s leading experts on attracting customers, the authors of the best-selling book Gravitational Marketing: The Science of Attracting Customers and the founders of Rich Dealers.

What We Do

Called “The Penn & Teller of Automotive Marketing,” Jim & Travis have been helping auto dealers differentiate themselves, attract customers and increase sales for over a decade. In 2004 they created Rich Dealers, an exclusive customer attraction agency for busy dealers who want to stand out and sell more without spending more in advertising. It is THE place for fun and profit in the car business.

Collectively, their campaigns have resulted in the sale of over 2 million vehicles. Every month they create record shattering automotive promotions and bring together some of the brightest and most successful dealers, authors, entrepreneurs and business people to participate in fun and insanely profitable think-tank, mastermind experiences.

Why We Do It

Jimmy Vee & Travis Miller believe that life and business should be ESP—Enjoyable, Simple & Prosperous. They help make this a reality through their work at Rich Dealers, freeing car dealers from tedious tasks that keep them bound to the business, worried about profitability and unable to live their lives to the fullest.

As Seen In

Jim & Travis have spoken all over the world on their special brand of customer attraction, known as Gravitational Marketing, and have been seen on or in:

  • Entrepreneur Magazine
  • Investor’s Business Daily
  • Ripley’s Believe It Or Not
  • Forbes
  • CNBC
  • Fox Business
  • Advertising Age
  • Direct Marketing News
  • Businessweek
  • Brandweek
  • Used Car News
  • AutoSuccess
  • Dealer Marketing Magazine
  • Auto Remarketing

ESP Headquarters

Founders Travis Miller and Jimmy Vee, front & center at ESP Headquarters located in Orlando, Florida—Home of Mickey Mouse, eternal sunshine and Rich Dealers!

“We’ve come a long way from our very first makeshift office in the bonus room of my house. There have been many evolutions, but it was truly a sensational day when we cut the ribbon on our current headquarters!”


Offices are located in the picturesque community of Avalon Park, an 1,860-acre neighborhood located in southeast Orange County, Florida. It’s the “perfect culmination of all that this unique New Urbanism community represents: picturesque streetscapes where a visually pleasing blend of traditional commercial architectural styles establish a town center where people conduct business and socialize.”

Our Business

Miller and Vee chose Avalon Park because they believe in having a business and life that are ESP—Enjoyable, Simple & Prosperous.

By locating their business where they live, they can focus time and energy on their work and invest in the community they call home. “I feel so privileged to have the opportunity to invest in the community I grew up in, and to provide a better quality of life for my family and employees,” Miller stated.

Our Space

Visitors to the office are pleasantly surprised to find ESP sprawled across the walls, white boards everywhere for impromptu brainstorming sessions, and loads of noisemakers for welcoming new members and celebrating ESP achievements! The new urban space embodies the vision and energy of Rich Dealers and its founders, Jimmy Vee and Travis Miller.

Our Mission

To make the car business ESP—Enjoyable, Simple & Prosperous.

“ESP started out as an idea—little more than a fairytale of an ideal world. Because we were young and hopeful we believed in it, and dared each other and our clients to make it real. What we know now, looking back, is that today’s thoughts become tomorrow’s reality. Through this mystery, ESP has become a reality for us and for many dealers across the country.”

— Travis Miller

“ESP is something much bigger than we alone can control. We didn’t create it and we don’t own it. The power to make life and business Enjoyable, Simple & Prosperous lies within each of us. Our job is to illuminate the idea and encourage other people to strive for it.”

— Jimmy Vee

The People Who Make ESP Come To Life

At Rich Dealers, you’ll find a gathering of exceptional people united together around a single, common goal: to make life and business ESP—Enjoyable, Simple & Prosperous.

Who We Are

Our team cares deeply about the people we work with. We consider our members family. From day one Jim and Travis have sought out people with BIG IDEAS in their mind and a fire in their belly. The result is a company that works its heart out to make its clients WILDLY SUCCESSFUL AND PROFITABLE, and to make the CAR BUSINESS FUN once again.

Welcome to The Family

From the first moment you arrive or call, you will be greeted warmly and treated with respect and great care. One thing will be immediately clear—we value your time and attention and will do everything we can to help you achieve rapid success.

ESP for Everyone

In addition to creating ESP for our members, every Rich Dealers team member works toward making their own life ESP. We believe that enjoying work and life puts us in the right state of mind to best serve our clients. There is nothing more rewarding than truly making a difference in another person’s life and business.

  • As Seen In:

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