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Automotive Advertising Tips From A Teppanyaki Master

March 27, 2010

Yes, there is one clear way dealers cheat themselves out of millions of dollars in the car business. And it’s not a “once and a while” thing either. Many dealers make this critical mistake each and every day in their stores. So what’s keeping you from financial success and how can you avoid it in [...]

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Automotive Marketing Secrets From Paula Dean & Emeril

March 27, 2010

I want to share with you a simple, yet powerful money making strategy I was reminded of while watching a show on the Food Network a few weeks back. The show was Chefography, and as its name suggests, it’s the biography of a chef. I happened to catch the biographies of Emeril (BAM!) and Paula [...]

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Why Automotive Internet Marketing is NOT Our Savior

March 27, 2010

We recently read an article that positioned the Internet as no less than a panacea, or a cure-all, for the car business. “Traditional media is dying!” they claim. “Direct mail doesn’t work” and “Newspaper spending is down!” they trumpet. “They only thing that will save you is the internet!” they cry. And believing this nonsense, [...]

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How to Increase Leads, Explode Your Profits and Improve the Results Of Your Automotive Marketing Without Hard Selling or Wasting Money

March 10, 2010

Car dealership marketing as we know it is dead. Gone are the days when buyers fell for every gimmick and trick in the book. The ups and leads have officially stopped responding and the industry is in a pinch. That’s because the rise of the internet has produced a very purchase savvy- consumer who’s no [...]

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Five Ways to Sabotage Your Auto Marketing Strategy (Part III)

March 10, 2010

4. Marketing with “Price Shoppers” in Mind Competing on price is the forth huge trap that many well meaning dealers fall into when trying to get their marketing message out to the public. Let me be very clear in that, “The Best dealership and the best service” and “lowest price” do not belong in the [...]

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Five Ways to Sabotage Your Auto Marketing Strategy (Part II)

March 10, 2010

In continuing our series on the top five ways to sabotage your auto marketing strategy, let’s take a moment and recap the first two ways dealers sabotage themselves when trying to attract fresh leads and pre-sold prospects into their store. The first mistake we covered is trying to SELL, rather than market your business.  Remember, [...]

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Top Five Ways to Sabotage Your Automotive Marketing Strategy (Part I)

March 10, 2010

Getting the phone to ring or getting more people to say YES to your marketing isn’t rocket science.  With a bit of business-savvy and marketing-know how, you CAN fill your pipeline for months, and even years to come with prospects who are pre-sold and practically begging to take your inventory off of your hands. Yet [...]

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How To Use Google Local To Market Your Automotive Dealership

February 27, 2010

Have you ever done a search in Google for something local? “Kia Dealer in Easton PA”, for instance? If you do, you’ll see a small Google Map with locations pinpointed on the map, and identified clearly by listings next to the map, as well as information about the business when you hover over the red [...]

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Automotive Marketing And Article Marketing An Essential Mix

February 27, 2010

More and more car buyers are using the Internet every day. Many of these people now turn to their computer first for information on a wide variety of topics, including automobile purchases. Consumers interested in purchasing vehicles, whether it is a new or used vehicle, now have more information readily available to them than ever [...]

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