Q: What exactly does the Rich Dealers Institute do to generate ups?
A: We don’t “generate” ups, we actually help you “attract” customers for life that pay more for your vehicles, return for service and refer repeatedly. We do this by completely changing the way you are perceived by the people in your marketplace. We transform you from product pusher into a trusted advisor. We show you how to solve people’s problems and communicate with them in their language instead of the traditional car dealer vomit that screams prices and payments to people who aren’t paying attention. When you become a problem solver more people pay attention and your message is heard by more people… more traffic follows.
What does this mean to owners and general managers? Our research has found that most dealers are losing 10 to 50 percent of their potential new customers. That means if you’re averaging 60 cars a month, you’re losing 6 to 30 sales. If your average gross is $2,000, this could be costing you $12,000 to $60,000 a month – that’s $144,000 to $750,000 a year. Think about how much this number increases if your gross is greater than $2,000.
Q: How do you go about helping me attract customers?
A: First we begin by downloading out entire unconventional Gravitational Marketing method for attracting customers into your brain through our complete in-home or in-office audio training course.
Then we encourage you to start tracking and measuring the effectiveness of all of your current automotive marketing & advertising and counting your current ups on a daily basis. This allows us to get a baseline and know what’s working and what’s not.
Next we work on changing the way you look at marketing your automotive dealership and your position in the market. We turn you into a consumer advocate and an expert instead of a salesman. Then we give you all the tools, ads and templates to make the transformation and start marketing Gravitational-Style.
Q: Have you guys ever sold cars?
A: No. Click here to read the full story.
Q: Are you guys an automotive advertising agency?
A: No. We are not an advertising agency nor are we a media buying firm. We do on occasion buy certain types of media for our members who meet specific criteria and request that we help them. But that’s not “what we do.” We don’t make more money when you spend more money… so we don’t pressure you to waste money on automotive advertising and marketing that can’t be tracked.
Q: Is This A Twenty-Group?
A: No. The Rich Dealers Institute is not a twenty-group company. Our members do come together quarterly as part of the program much like a twenty-group. Our group is more like Ben Franklin’s Junto or Napoleon Hill’s mastermind groups.
Our meetings are completely focused on customer attraction and repeat and referral business stimulation. The meetings are lead by us personally not by a moderator. We have fun but we don’t do any leisure activities… we work. You can go on vacation with your family. When you’re with us we’re gonna help you make more money, not spend it. We also cover all expenses once you’re here.
Q: What do you guys do?
A: We consider ourselves a creative consulting company. We provide our members with the most cutting edge customer attraction information, strategies and tools available using our i3 process.
Information: We live in the information age and these days information is power. We are constantly providing our members with the information they need to stay ahead of their competition and dominate their market. We are information magnets and are constantly reading, studying and synthesizing information from multiple industries across the country. We synthesize all this information and deliver to our members fresh, relevant and immediately actionable ideas they can use to make more money right away.
Ideas: There are too few new and good ideas in the automotive industry. When you are part of the Rich Dealers program there is an endless supply of ideas. We provide our members with the most powerful and effective creative ideas and automotive marketing promotions every single month.
Implementation: Nothing happens until you actually do something. That can stop many dealers dead in their tracks. They’re just too busy to get anything done. We show you how to put systems in place that save you time and we help you implement my removing the burden of creating marketing campaigns for your store.
Learn more about what we do here.
Q: What can you guarantee when an auto dealership uses your services?
A: If a dealership implements the program, does the things we suggest, runs the advertising we provide and in the manner we prescribe, we guarantee significant traffic increases resulting in additional sales. It’s as simple as that. It always works if you do it. It doesn’t work if you don’t take action or you don’t use the stuff we provide. Our dealers stay with us for a long time because our stuff works and because they become a part of a family of progressive, success-minded people.
We’ll never ask you to sign any kind of commitment. That’s a promise. You stay with us only as long as it’s pleasurable and profitable for you.
Q: What’s the Million Dollar Challenge/Million Dollar Marketing Call?
A: The average car dealer is losing a million dollars every year because of simple automotive marketing mistakes. The Million Dollar Marketing Call is a private and free telephone consultation where we evaluate your current marketing through a series of questions, point out opportunities and mistakes, diagnose the problem and prescribe a solution. In just a single one-hour telephone call, you’ll get proven ideas to improve your marketing so you can stop paying for marketing that doesn’t work.
Click here to reserve your free call and a member of our team will contact you to schedule. Please don’t delay. We conduct these calls on only 4 days each month so the availability is very limited. Plus, you’re losing money every day to bad auto marketing. Why not solve this problem immediately?
Q: What other resources does the Rich Dealers Institute offer its clients aside from this program?
A: The Rich Dealers program is just one of many dealership resources we offer our clients. However, a dealer must be a member of the Rich Dealers program before they can move onto other things. We require this because the Rich Dealers program provides a foundation that must be in place before spending money on any additional marketing, advertising or Internet services or vendors. None of the other growth strategies will work as well, or may not work at all unless you have the mindset, training, market place positioning and Gravitational Marketing campaigns in place. Once a client is in the program, some of the other resources we offer are member events, online follow up systems, be back systems, lead generation, referral programs, web sites and private consulting.
Q: Where can dealers learn more about the Rich Dealers Institute?
A: Every dealer should take the Rich Dealers Challenge and find out how much pulling power their advertising actually has and how it stacks up against other Rich Dealers. Dealers will learn how many new customers they are losing and how much opportunity they stand to gain. There’s no cost or obligation to take the challenge. What if you score a 0, 1, 2 or 3? Great news! Within 30 to 60 days, your traffic could increase 30-100 percent. If you score a 4 or 5, that’s great news too. You’re doing well and you’ll really benefit from the incremental changes and hidden gems we’ll show you.
Remember big doors swing on little hinges. So just a small change in your advertising pieces or schedules can make a HUGE profit swing. If you want to work with us and get the Rich Dealers program implemented in your store, call the office at 407-275-8667 or click here to take the Rich Dealers Challenge.
