This One Time, At Band Camp (literally)… A Relationship Was Forged That Would Change The Car Business Forever
Hey… we’re Jim & Travis. Back in 1995 we met at college band camp. We’re trumpet players. Go ahead… get the giggles out now.
We became friends right off the bat. Jim was studying pre-med, Travis engineering. Together, we flunked out of calculus and switched to advertising. After college we both wound up working at the same advertising agency, which happened to specialize in automotive advertising.
One day, while cleaning out a storage closet, we found garbage bags filled old car commercials. We listened to them all. Then we found out which commercials worked best. We made a list of all the things the successful commercials had in common. That list became our secret formula for advertising success…
We still use the formula today. It’s been refined and perfected over the years, but the basis for our Gravitational Marketing® formula is still rooted in our original “dirty discovery.”
Since then, we’ve spent more than $96 million in advertising and used our Gravitational Marketing® strategies to help a lot of good people sell a lot of stuff! In 2008 we turned Gravitational Marketing® into a bestselling book, which you can find in book stores around the world or on amazon.com or iTunes or audible.com
Today we work with the world’s top auto dealers. Our clients sell a lot of cars. But more importantly, they help a lot of people and they have a ton of fun in the process. Every two minutes one of our clients sells another car!
We’ve been asked to share our ideas with audiences all around the US and Canada, and even as far away as Europe and the Middle East. We’ve been written about in nifty publications like Entrepreneur Magazine, Investor’s Business Daily, Advertising Age, Brandweek, even Ripley’s Believe It Or Not (believe it or not…)
We write the most powerful and productive automotive ad campaigns available today. We host big love fests with our clients every few months to celebrate everyone’s successes and to share strategies for ongoing improvement. Our clients love us and you will too. We’ll help you make the car business fun again!
Meet The Rich Dealers Team

Advisor Assistant

Membership Ambassador

Rich Dealers Advisor

Media Coordinator

Director of Operations

Market Coordinator

Rich Dealers Advisor

Co-Founder, CEO

Market Coordinator

Rich Dealers Advisor

Co-Founder, President

Chief Rich Dealers Advisor





