So many agencies and ad reps believe that advertising and marketing a car dealership isn’t scientific, formulaic or concrete… they believe it’s art or guesswork and they use your money guessing and trying their unproven “creative ideas” with your money.
That’s bullsh@t.
When done correctly, marketing and advertising a car dealership (or any business for that matter) is a highly scientific process. There is a formula for success and we wrote the book on it.
In 2007 we were approached by one of the world’s biggest book publishers, John Wiley & Sons, to write a book about our approach (our natural and scientific approach) to marketing. We call it Gravitational Marketing®.
Since then, the book Gravitational Marketing: The Science of Attracting Customers has gone on to become an international best-seller. It was number one on Amazon.com, featured in many business magazines and newspapers and has been translated into multiple languages.
Gravitational Marketing is not just another fluff-filled theoretical marketing book. It’s about getting rich by working smart and building your business—quickly.
The tactics and strategies described in this book are for real people, who run real businesses and need to attract real customers immediately.
This book wasn’t written for car dealers but it was written by two guys who cut their teeth marketing car dealerships for over a decade.
Gravitational Marketing is the most effective way to make customers come to you. You’ll learn to attract customers to your business rapidly and reliably without having to rely on the traditional inefficient tactics.
Once you know how to attract customers at will you’ll be firmly poised to make whatever breakthroughs you desire…a greater income, more time off, less stress, a better lifestyle, more time with friends and family, the ability to be more charitable…
Gravitational Marketing is about creating a foundation on which you can build a life and a business that’s ESP—Enjoyable, Simple & Prosperous. This book will give you the tools, knowledge and resources you need to implement real change in your business and make your desires a reality.
