Leads That Built An Empire

Joe Clemons of Capital City Motor Company wanted to close more sales and grow his sphere of influence before opening two new dealerships. To do it, he needed more leads. His goal: double his monthly lead count while strengthening his brand.

What we focused on

• A digital brand campaign to position Joe's dealership as the go-to destination and protect him from competitors.
• A full overhaul of his Facebook and Google campaigns so he showed up where it mattered most.
• Tools that convert: landing pages, lead follow-up scripts and more, so interest turned into appointments and appointments into sales.

The results

Once we ratcheted up his digital presence, Joe's lead count more than doubled. He now averages over 2,000 leads a month. His Google cost per lead dropped to an average of $7.42, compared with the $42.95 industry average WordStream reported for Google in 2021. And after just one month with a full Google Ads presence, cars sold at one of his dealerships doubled from 17 to 30.

“Working with Gravitational Marketing is one of the greatest moves I've made in my career.”Joe Clemons, Capital City Motor Company