The founders
Meet Jim & Travis
The Traffic Guys. Building traffic for car dealers since 1998.
Jimmy Vee and Travis Miller met as college roommates. They both stumbled into advertising after flunking out of calculus.
Jimmy started in car-dealer advertising in 1998. In 2004 the two of them founded Gravitational Marketing in Orlando, and they've been partners ever since. By 2006 dealers knew them as the Traffic Guys, and they've been building traffic, leads and sales for dealers ever since.
Rich Dealers® is everything they've learned in that time, packaged into one program: the message, the campaigns, the brand, the processes and the people. And they still run it themselves. When you come to a Rich Dealers Mastermind Meeting, you're working with the founders, not a moderator.
They Wrote The Books On It
- Gravitational Marketing: The Science of Attracting Customers (John Wiley & Sons, 2008), a #1 bestseller on Amazon
- Invasion of the Profit Snatchers, written exclusively for car dealers
- The Last Up: A Curious Tale About The Future Of Sales, a business parable about the car business
Same Is Lame®
Their core belief is simple. If your marketing looks like everyone else's, you're paying to be invisible. Rich Dealers helps dealers stand out, sell solutions instead of cars and prices, and make the car business Enjoyable, Simple & Prosperous® again.
Their work has been featured in Forbes, Bloomberg Businessweek, CNBC, Entrepreneur and Investor's Business Daily.