How It Works
You Don't Need To Lower Your Price
To Raise Your Sales
You just need a better message. A better market. A better plan.
Unlimited Member Support
A full team of marketers, strategists and designers in your corner.
No Long-Term Commitment
We don't lock you in. We earn your business every month.
Area Exclusivity
Only one dealer in an area gets access. Use as much or as little as you like.
Here's What You're Up Against
Floorplan Up. Margins Down.
Inventory's back, but so are six-figure interest bills. Cars sit longer. And profit per unit is shrinking fast.
The Price Shopper Is Back
Today's buyers walk in quoting CarGurus. They expect a deal, and they'll ghost you if they don't get it. You need a way to change the conversation.
OEM Pressure & Instability
Targets you can't hit. New competitors entering the space. Fraud. Tariffs. Rising defaults. This isn't a bad month. It's the new normal for unprepared dealers.
Successful Dealers Swear By This Formula
A Message That Breaks You Out Of The Vise
You'll stop sounding like every other dealer in town and start attracting buyers who pay more, stay loyal and refer others.
Done-For-You Campaigns Every Month
Custom creative that fills your floor with buyers, not shoppers, aimed at the Sleeping Buyers your competitors ignore.
The Original “Nicer, Newer® Car” Brand
A customer-centric brand that turbocharges trust and culture. It's been proven in hundreds of stores, through booms and busts.
Exclusive Mastermind Access
Join some of the most profitable dealers in the country. Share what's working. Get what's missing.
Let the other guys fight over $500 deals and three-star reviews. You can choose profit. Respect. Momentum. Freedom.
Rich Dealers Vs. The Alternatives
| What dealers need | Rich Dealers | Ad Agency | Do It Yourself |
|---|---|---|---|
| Fresh ideas every month | YES | MAYBE | NO |
| Unbiased advice about your ad budget | YES | NO | NO |
| Share ideas with dealers running the same campaign | YES | NO | NO |
| Regular feedback on all of your marketing | YES | NO | NO |
| Campaigns built into the whole store experience | YES | NO | NO |
| Quarterly mastermind meetings with other dealers | YES | NO | NO |
| Never stuck coming up with ideas yourself | YES | MAYBE | NO |
| A complete A-to-Z blueprint for attracting customers | YES | NO | NO |
| Positioned as a trusted advisor, not a product pusher | YES | NO | NO |
| Ongoing support, guidance & training | YES | NO | NO |
| Online and offline strategy working together | YES | MAYBE | NO |
| What it costs you | Flat rate for all members | Commission, retainers & production | Your time, and the mistakes |
“But I'm Already In A 20 Group…”
| What dealers need | Rich Dealers | 20 Group | On Your Own |
|---|---|---|---|
| No "idea contests," no sharing financials, no chest pounding | YES | NO | NO |
| Connect with success-minded, positive people | YES | MAYBE | NO |
| Stay connected all month with every member | YES | NO | NO |
| Share ideas with dealers using the same campaigns | YES | NO | NO |
| Every discussion is about growth and profit | YES | NO | NO |
| Dealers of all shapes and sizes to learn from | YES | NO | NO |
| No sales pitches. We teach, train, share and educate. | YES | NO | NO |
| Work with the founders, not a peer moderator | YES | NO | NO |
We Wrote The Books On It
Gravitational Marketing: The Science of Attracting Customers was a #1 bestseller on Amazon when it came out in 2008. It shows how any business can use its natural "gravity" to attract customers and keep them in its orbit for life, and how to stand out and sell more without spending more on advertising.
Invasion of the Profit Snatchers was written exclusively for car dealers. It exposes the hidden forces draining dealership profits and shows dealers how to take back their freedom and their profit.
The Last Up: A Curious Tale About The Future Of Sales is a business parable written about the car business and how it really works.