The Untapped Advertising Opportunity
A Secret Society Of Dealers Is Using To Double Traffic, Leads And Sales

These days growing your dealership ain't easy.

It seems like you and all of your competitors are fighting over the same sliver of the population who are shopping for a new or used vehicle right now.

Everyone's scrambling. Trying to beat each other to every lead, fighting to stock the "perfect" cars, and wrestling each other in a race to the bottom by pricing every vehicle lower and lower until there's no money left to make.

But if you're a dealer or general manager who is REALLY interested in selling more cars NEXT MONTH, and you're actively working to grow your business, then we have a little-known solution just for you.

It will deliver more traffic, more leads and more sales by giving you a real competitive advantage in your market. It will also help you create better customers who happily pay more, come back more often and refer their friends and family.

Here's The Good News

This strategy isn't complicated. It's a lot easier than most of the product-and-price "opportunities" being pushed as best practices by industry experts, ad agencies and manufacturer-approved vendor "partners."

All it takes is one simple change to how you position yourself and your dealership in your marketing, and who you choose to target.

Businessman and philanthropist W. Clement Stone said, "Big doors swing on little hinges." But don't take our word for it.

Big Growth In A Small Town

Tony owns a dealership in a small town in Kentucky, and he wasn't sure this strategy would work for him. He'll tell you straight up he had doubts. Then he started seeing the results.

“It works. It's different. It's different than what everyone else in my market is doing, but that's to my advantage. Business has grown tremendously over the last 5 years.”Tony, Kentucky

Doubling Up In Orland, California

Brittany and Shawn tried everything in the book to get more traffic and sell more cars, but nothing moved the needle. Then they made this one change to their marketing and started seeing results right away. They went from selling 20 cars a month to 75 and growing.

“It was like turning on a faucet. Or maybe a fire hose!”Brittany, Orland, California

Quadrupled His Business, And Kept On Growing

When Jef in rural Missouri started experimenting with this advertising strategy, something incredible happened. He had three record-breaking years in a row. Fast-forward to today, and his dealership has gone from selling 30 to 40 cars a month to regularly selling over 200 vehicles month after month.

“We just closed the books on the BIGGEST sales $, Gross $, Net $, and new car units sold month on record for us!”Jef, Missouri

So What's The One Thing?

The Sleeping Buyer strategy lets you tap into a much LARGER pool of prospects that most other dealerships are completely IGNORING.

Most dealers are programmed to go after a tiny part of the market. In any area, roughly 2% of the population is actively shopping for a car at any given time. Conventional wisdom says spend your time, energy and money chasing them.

Here's what they're missing. The BIGGEST opportunity in the car business is learning how to craft your message and focus your marketing on the other 98%. We call them Sleeping Buyers. When your marketing speaks to them, you control your market.

The Miracle Of The Car Business

In most industries, spending money on people who aren't in the market would be a complete waste. Who buys a water heater or a garage door opener when the one they have works fine? Nobody.

But the car business is different. Everyone wants a Nicer, Newer® car than the one they're driving now, no matter how long they've had it.

People care about the car they drive. Their neighbors see it. Their co-workers see them pull up in it. Their friends and family ride in it. A car is part of who we are, and it gives us opportunity, freedom and hope.

So just because someone hasn't decided this is the time to get a nicer, newer vehicle doesn't mean they can't be motivated by a smart, helpful dealer who takes the time to understand what's holding them back, and shows them how to get the better car today instead of someday.

Why The Sleeping Buyer Wins

• There are a lot more of them
• Every ad dollar you spend has more reach and impact
• Happier customers who are willing to refer
• Less competition
• Less price sensitivity
• They seek you out instead of you chasing them
• Easier to sell and easier to deal with

“Our traffic doubled in the showroom, we're selling more cars and our grosses have gone from $2,600 to more than $3,500.”Rob, Tallahassee, FL

“Marketing and positioning yourself in this way will help you dominate your market.”Scott, Tucson, AZ

Be Brutally Honest With Yourself

You might not be ready for what comes with attracting Sleeping Buyers. When you get this strategy dialed in, you can get an immediate and overwhelming increase in leads. That makes some people uncomfortable, and that's OK. But if you and your team are willing to work through some discomfort to capitalize on all the new opportunities, you'll be in the driver's seat for the ride of your life.

Want the whole strategy, step by step? Read The Ultimate Guide To Attracting The Sleeping Buyers.