The Rich Dealers® Program
Are You Sick Of
The Status Quo?
The most effective system we know for rapidly generating more leads & selling more cars
At Rich Dealers®, our Same Is Lame® approach to marketing your dealership is the complete opposite of what everyone else is doing. That helps your dealership stand out and attract more customers.
Plus, we take the headache out of implementing these strategies and give you a buffet of plug-and-play solutions that deliver more sales without the brain damage, so you can stop working in your business and start working on it.
There's only one catch. Because our strategy is so powerful and unique, we only work with one dealer per market. See if your market is available.
What Is Rich Dealers?
Rich Dealers® was founded on one simple idea: the car business doesn't have to suck. Not for you, not for your staff, and not for your customers.
We believe dealers should be Respected, Influential, Contributors in their community who help people and Have fun doing it.
Rich Dealers® are Respected and looked at as thought leaders in the automotive industry.
Rich Dealers® are Influential members of their community and help guide its future.
Rich Dealers® make a Contribution to their family, their employees and their community.
Rich Dealers® know life is too short to not Have fun. Everything they do is enjoyable.
Rich Dealers® is about helping new and used car dealerships grow: giving customers a premium experience, supporting local families through good jobs, and giving back to the community.
Leading a growing business is fun and restorative. Members often say they have a renewed sense of purpose and excitement. Many tell us they're really enjoying the car business again.
We've invested over 20 years and a lot of cash to test, prove and hone a whole collection of advertising, marketing, profit-improvement, lead-generation, dealership-building and referral strategies. Rich Dealers® puts them all in one program that makes it quick and easy for you.
What Rich Dealers Delivers
We created Rich Dealers for one reason: to help car dealers win again. Not by slashing prices. Not by chasing clicks. Not by begging for volume bonuses. By positioning you as a problem solver, not a product pusher.
A Message That Breaks You Out Of The Vise
You'll stop sounding like every other dealer in town and start attracting buyers who pay more, stay loyal and refer others.
Done-For-You Campaigns Every Month
Stop wasting time with agencies that burn through money with no results. We build custom creative that fills your floor with buyers, not shoppers.
The Original Customer-Focused Brand
This is more than a slogan. It's a system, and it's been proven in hundreds of stores, through booms and busts.
Exclusive Mastermind Access
Join some of the most profitable dealers in the country. Share what's working. Get what's missing. Escape the daily grind together.
Best of all, we'll never ask you to sign a long-term contract.
A Few Simple Tweaks
Rich Dealers® reveals serious problems in your marketing and advertising plan that keep you from reaching your goals. We often find that marketing messages, media choices, goals and positioning aren't set up to let dealers meet, let alone beat, their monthly sales and profit goals.
With a few simple tweaks, you can get a lot more from the money you're already spending. And we'll never ask you to stop doing something that's working to try something else. Every recommendation comes as a new opportunity for growth.
Why Choose Rich Dealers?
You've probably heard every promise and gimmick by now. If you sign up for Rich Dealers®, you won't retire tomorrow on a private island. But you'll never be hungry for more leads and traffic. You'll never be stuck for your next creative idea. And you'll never be left staring at a growth goal with no plan to get there.
You'll get multi-channel Sleeping Buyer campaigns delivered to your door, a network of growth-focused dealers, and unlimited support from a full team whose only job is helping you hit your goals.
“Turning on the Rich Dealers® advertising is like turning on a faucet, or maybe a fire hose. The leads and traffic just start flowing in.”Brittany, Owner, California
How Much More Traffic Can You Expect?
How fast you succeed depends on you. You can dip your toes in the water or dive straight into the deep end. Our most successful members invest in the program, believe in the strategy, get buy-in from their teams and follow our recommendations.
“Walk blindly into the light!”Tim, Owner, Alabama
More Traffic And Leads. Guaranteed!
Here's one thing we know: we can and will help you generate more traffic and leads if you listen to our advice. We're so confident your traffic will increase when you use our system that we never lock anyone into a long-term contract. If we don't deliver on our promise, you're free to cancel any time.
We believe no one in their right mind would turn off a system this effective at generating more traffic, leads and sales.
Masterminding With Other Members
Shortly after you join, you'll come to sunny Orlando, Florida for one of our quarterly Rich Dealers® Mastermind Meetings. Two intense days where you meet other members, see results, solve problems and share ideas. We talk about what's working now, from marketing and processes to leadership and culture, all focused on selling more without sacrificing profit.
It's like a 20 Group on steroids.
“I got more from one Rich Dealers® meeting than I have in 20 years of 20 Groups.”A dealer, after his first meeting
Try It All With This Guarantee
We're so confident we can help you generate more traffic and leads, if you follow our advice and use our system, that we never use long-term commitments or contracts. We don't lock people in because we don't have to. The results speak for themselves.
The Next Step
Ninety days from now, when you're selling more cars, seeing more traffic and gross, having more fun and feeling less stress, you'll look back at this moment and be glad you made the call.
The next step is a free Marketing Waste Report. We'll show you where your advertising money goes, what it's really selling, and where it would work harder. A Rich Dealers® Advisor will answer your questions and introduce you to dealers who've made this move. If you're already talking with an Advisor, get back in touch with them now.
We only work with one dealer in a market, so act fast to find out if yours is available.