From Traditional To Tremendous

In a digital age, a lot of businesses shy away from traditional media. Not our client at Grote Automotive. When he wanted to make a bold move, we helped him do it the loud way: over the airwaves and across the screen.

The goal

Drive massive brand awareness and scale the business with a high-frequency traditional media campaign.

The strategy

• An aggressive media schedule. Radio, TV and OTT spots designed to hit hard and stick.
• Strong media relationships. Working with national partners like iHeartMedia to get the most out of every dollar.
• A consistent presence. A 52-week, high-frequency primetime schedule so the brand became a household name and stayed that way.

The results

The business didn't just grow. It quadrupled, from one store to three. That's the power of showing up loud, proud and often.

“I would chop off my left arm before I let someone else buy my media.”Fred Grote, Grote Automotive