How Stoops Sold 224 Cars In A Month
And Kept Climbing

Stoops Automotive was not a store in trouble. When they joined Rich Dealers in October 2018, they were already strong, averaging about 130 cars a month. But they were running into a ceiling.

What happened when everybody else went dark

In the spring of 2020, a lot of dealers cut their advertising. Stoops didn't.

They refused to cut budgets. They fought to stay on the radio, kept their digital campaigns running, and raised both while competitors pulled back.

In June 2020, Stoops sold 224 cars, the most in the store's 35-year history. They finished 2020 at 2,003 cars and sold 2,362 in 2021.

A new owner. The same plan.

In 2024 the store was sold to a new group. A new owner usually means a new marketing plan. This one kept the plan.

In August 2025 the goal was 200 cars. They sold 207, and 75 of those buyers matched straight back to their Google ads. In February 2026 they had the best February in the store's history and finished #1 in Indiana for Buick.

What Stoops does differently

• They didn't go dark. Consistency and courage: they stayed the steady voice in their market when others cut back.
• Story over noise. Memorable, values-based "For The People®" creative that people recognize and respond to.
• People-first systems. Leadership, process and a team unified around a clear mission.
• They count cars, not clicks. Every month they send their sold list, and we match every buyer back to the ad that brought them in.

“Rich Dealers was and continues to be the engine to help us move our store to the next level. Unifying our dealership with a real mission to be a dealer ‘For The People®’ has brought great success and happiness for our employees and our customers.”Henry Fallis, Stoops Automotive